ZF Expands Brand Awareness in Thailand's Automotive Aftermarket with Comprehensive Solutions at TAC Expo 2026

BANGKOK, Sept. 23, 2026 /PRNewswire/ -- ZF (Thailand) Limited, through ZF Aftermarket, reinforced its role as a technology and aftermarket service partner for Thailand's automotive industry through its recent participation in TAC Expo 2026. The company showcased a broad range of products and service solutions spanning both passenger cars and commercial vehicles, supporting customers, parts retailers, workshops, fleet operators and business partners across the country.

At the event, ZF used its presence as a platform to communicate the strength of its portfolio, including ZF, LEMFÖRDER, SACHS, TRW, WABCO, together with PROVIA products for commercial vehicles. The presentation connected the needs of the aftermarket with OE-quality products, proven technologies and a service network designed to support customers' real-world operations in Thailand.

From Product Strength to Complete Aftermarket Service Support

One of the key highlights was the TRW booth, which focused on braking, steering and suspension products for passenger cars, including brake pads, brake shoes, disc rotors, drum brakes, hydraulic brake systems and components related to vehicle control and driving safety. Meanwhile, the ZF passenger car booth highlighted the ZF 8HP automatic transmission, ZF Lifeguard transmission fluid and drivetrain replacement parts, helping the aftermarket maintain, repair and replace components according to ZF standards.

For the commercial vehicle segment, ZF and AGS jointly presented the ZF x AGS booth to promote AGS's role as a transmission service center for commercial vehicles under the ZF [pro]Service network. The collaboration is designed to give operators access to genuine parts, OE-quality products, diagnostics, technician training and services that help improve vehicle uptime, reduce unplanned downtime and enhance fleet operating efficiency.

For everyday drivers, road safety begins with components that work behind the scenes every time a vehicle is driven — from braking and suspension to steering. These are the core product areas represented by TRW, and the TRW booth was designed to help consumers better understand the importance of choosing quality parts suited to real-world driving conditions in Thailand, including daily passenger cars, pickups, SUVs and high-usage vehicles. Another important highlight was TRW Max for suspension components, developed around the concept of high durability and real-world usability. The Max concept has received strong market acceptance, with growing interest in expanding the range to better meet customer demand in Thailand. Pornsak Ariyapongpairoj, Chief Executive Officer of Tru Automotive Co., Ltd. and Automotive Asiatic (Thailand) Co., Ltd., authorized distributors of TRW products in Thailand, said during the interview, "TRW Max provides an enhanced suspension parts option for vehicle users who need durability and confidence in vehicle control, particularly for pickups, SUVs and high-usage vehicles. At the same time, TRW products overall play an important role in the safety that drivers experience every day, including braking, suspension and steering systems. Choosing genuine TRW products through authorized distribution channels is therefore an important factor in helping vehicle users ensure quality, performance and safety."

ZF is also recognized globally for its driveline and transmission technologies, particularly the ZF 8HP automatic transmission, which is used by many leading vehicle manufacturers and has become a key technology linking performance, efficiency and driving comfort. In the aftermarket, ZF's focus extends beyond individual products to provide workshops and vehicle owners with a complete approach to maintaining, repairing and replacing drivetrain components. Simon Quirin, Head of Business Line Passenger Car, ZF Aftermarket, Asia Pacific, said, "The ZF 8HP has become the benchmark because it combines efficiency, performance and driving comfort in one package. It delivers fast, almost unnoticeable gear changes while keeping the engine in its most efficient operating range." ZF Aftermarket also supports the market through a clear "Maintain, Repair and Replace" approach, covering genuine ZF Lifeguard fluids, service kits, OE-quality repair solutions and remanufactured transmissions.

For commercial vehicle operators, vehicle uptime and reduced downtime are critical factors that directly affect operating cost and business efficiency. ZF therefore focuses on connecting OE-quality products with aftermarket service, diagnostics and technical support through its local partner network. Howard Chen, Head of Business Line Commercial Vehicle, ZF Aftermarket, Asia Pacific, said, "The partnership between ZF and AGS is designed to help commercial vehicle operators keep their vehicles on the road longer and reduce unplanned downtime. By combining ZF's global technology, OE-quality products and digital service solutions with AGS's strong local service network and market expertise, we can deliver faster, more efficient support to customers across the region." The partnership reflects ZF's approach to building an aftermarket service ecosystem that brings together products, technology and local expertise to deliver long-term value to customers.

About ZF Thailand

ZF Aftermarket Thailand, through its Aftermarket business, provides products and services for commercial vehicles, passenger cars and industrial applications. Leveraging global original equipment expertise, ZF offers advanced drivetrain technologies, quality replacement parts, technical support and maintenance solutions that help customers improve productivity, reduce downtime and maximize operational uptime. As part of one of the world's leading aftermarket organizations, ZF Thailand delivers innovative solutions under trusted brands including ZF, LEMFÖRDER, SACHS, TRW and WABCO, supporting reliable mobility across a wide range of applications.