From Global Growth to Cultural Connection: OMODA & JAECOO Resonates with a New Generation

WUHU, China, Nov. 6, 2026 /PRNewswire/ -- In just three and a half years, OMODA & JAECOO has surpassed 1.4 million cumulative global sales, doubling year after year for three consecutive years. In September 2026, global sales reached 73,421 vehicles, up 123% year-on-year. What stands out beyond pace is its rising presence in established markets: Europe now accounts for nearly half of global sales. That month, the brand ranked No. 2 in the overall UK market, while JAECOO 7 once again became the UK's best-selling car—demonstrating a new level of global competitiveness.

Behind these figures lies a continued focus on the lifestyles of young people worldwide. Through self-expression, shared interests and emotional fulfilment, a new generation is redefining life on its own terms—and reshaping what it expects from a car.

That connection with youth culture came alive at OMODA X Night. Kantar shared its latest observations on youth culture; Miss World representatives from different countries took to the stage, bringing international fashion and diverse cultures together. This bond with global youth continues to energise the brand's growth.

A Bold New Model: OMODA X Reimagines Crossover Design. If crossover is part of OMODA's DNA, OMODA X marks a bolder evolution. Making its global debut at OMODA X Night, it carries forward the CROSSVOLUTION philosophy, blending CYBER MECHA with geometric aesthetics to infuse its sporty crossover styling with a distinctly untamed character. MORE OMODA THAN EVER. Its bold character resonates with those who understand the rules yet hold on to their individuality—who enjoy urban sophistication while seeking a wilder side of life. Three owners brought that individuality to life through their customisation stories, each reflecting a different attitude to life. When a car becomes an extension of its owner's personality, crossover reaches beyond the vehicle itself.

Co-Created by Global Users. As the brand theme song made its world premiere, owners from across the globe took the stage together—different languages, cultures and life stories joined in a single melody—sharpening the emotional connection between cars and everyday life.

A bold new model, a celebration spanning communities, an expression co-created by global users—OMODA X Night brought CROSSVOLUTION's spirit into a wider range of everyday experiences. The curtain has fallen on the October 20 show, but the story of OMODA X has only just begun.

About OMODA & JAECOO. A youthful, personalized global brand co-creating a beautiful life with young people, OMODA builds the World's Leading Crossover Brand for Gen Z, while JAECOO champions elegant off-road driving. Born green, it leverages world-leading SHS super hybrid (PHEV & HEV) and accelerating BEV technologies, with intelligent driving and cockpit enabled by SIVP and AI cockpit. Having hit one million sales in just three years—the industry's fastest record—it now covers 79 markets across 23 European countries.