Xinhua Silk Road: Shandong Linyi's labour safety and protection equipment firms to deepen presence in S. Korea

BEIJING, Nov. 13, 2026 /PRNewswire/ -- Guided by the goal of further deepening presence in South Korea, a group of 57 leading companies from Shandong Linyi's labour safety and protection equipment industry traveled to South Korea for trade visits, specialized exhibitions and business meetings.

During the tour, they established direct contacts with related industry associations, leading cross-border e-commerce platforms, import agents and industrial safety equipment buyers. More than 100 products, including safety goggles, protective face shields, specialized protective gloves and anti-static workwear, have attracted the attention of South Korean buyers.

Leveraging the advantages of industrial clustering, well-established supply chains and competitive pricing, Linyi's labour safety and protection equipment companies are shifting from simply supplying products to offering customized solutions, securing access to sales channels and establishing long-term supply partnerships.

Local companies are tapping into multiple distribution channels, including local distributors, cross-border e-commerce platforms and centralized industrial procurement.

By benchmarking against international technologies, standards and market trends, the companies are also upgrading their products from traditional contract manufacturing toward higher-end, more specialized and internationally competitive offerings.

From January to April this year, Linyi's total imports and exports with South Korea reached 8.637 billion yuan (about 1.29 billion U.S. dollars). Major export products included clothing, wires and cables, and plastic products.

In terms of trading entities, market vitality continued to grow, with small and medium-sized enterprises becoming increasingly active.

Regarding trade modes, market procurement trade emerged as the dominant channel for trade with South Korea.

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