Anamana's Creator Ecosystem Matures: Fueling Commercial Hits and Industry Development

AI-native micro-serial platform demonstrates creator-first model across international markets as title monetization expands and incubated creators gain industry recognition.

SINGAPORE, Nov. 12, 2026 /PRNewswire/ -- Anamana, the integrated AI-native micro-serial creator, production, and commercialization platform, today highlighted platform-produced titles capturing expanding global audiences and incubated storytellers sharing their expertise in their local markets, demonstrating the potential for the growing commercial and industry impact of its creator ecosystem strategy. Earlier this month, Gamehaus Holdings Inc. (Nasdaq: GMHS) ("Gamehaus") announced an agreement to acquire a majority stake in Anamana as a core growth engine for AI-native narrative entertainment.

Commercial Momentum & Disciplined Production Economics

Since Anamana launched its iOS and Android mobile applications in June 2026, its creator ecosystem has delivered multiple commercial breakout titles. According to internal company data, three titles among its most recent weekly release cycles, The Duke's Substitute Groom, After Faking Alpha on an Idol Show, and Running with the Lycan King's Secret Heir, set new platform records, taking over the top positions across both viewership and in-app revenue. As of November 9, 2026, the three titles had accumulated over five million minutes of total watch time.

Representing the platform's strategic expansion into photorealistic art direction with select creators, these titles demonstrate rapid audience acquisition and sustained engagement, with top-ranking release The Duke's Substitute Groom becoming the platform's fastest title to anchor the service's revenue charts. Deep narrative engagement across the trio is characterized by strong retention across episodes and audiences consistently progressing past paywalls toward complete 30-episode series completions.

Off-platform, an immediate upswell of organic buzz across international social platforms ranging from TikTok and Reddit to Bilibili and RedNote accompanied and further drove this commercial momentum.

Company executives point to the direct relationship between creator production cost and commercial return as a cornerstone of Anamana's ecosystem. Across these three top-performing titles, the average compute production cost incurred in Anamana Studio borne by creators—encompassing iterative generation, alternative takes, and final rendering—remained under US$2,900 for a complete 30-episode series, according to company internal data.

By pairing accessible four-figure production costs with professional catalog monetization, Anamana delivers an economic model enabling independent creators to achieve faster break-even and improved commercial returns.

Creator Recognition & Grassroots Advocacy

While commercial returns validate the economic viability of the format, Anamana views peer advocacy and organic format adoption as equal indicators of its creator ecosystem strategy maturing.

Since early 2026, the Anamana 100 incubator has equipped select creators with hands-on production experience in Anamana Studio, enabling them to deepen their mastery of AI-native production for micro-serial storytelling — and increasingly, to carry that expertise into their home markets and larger creator communities.

Esung Chen, Strategy and Planner for Creator Marketing at Anamana, pointed to Australian creator Racheal Leigh and Finnish creator duo Markus and Tanja Laukkanen as examples of this decentralized industry momentum:

• Leigh's debut micro-serial, Circle of Secrets - The Curse of Evelyn, earned Best Screenplay at the Vertical Shorts Festival. Drawing on her Anamana 100 experience, Leigh subsequently organized the inaugural Australian Vertical Microdrama Forum, establishing a formal gathering for regional creators exploring the format.
• The Laukkanens, currently in production on their third incubated title for Anamana, were featured presenters at the international digital motion festival Warsaw Glitch, sharing their technical workflow and creative perspectives on AI-native episodic production with European filmmakers.

"Our creators don't just produce titles for Anamana—they help bring the format to creator communities and audiences in their home markets," said Chen. "Racheal establishing Australia's first microdrama forum and Markus and Tanja presenting at Warsaw Glitch reflect the exact mutual growth Anamana 100 was built to foster. A sustainable creator ecosystem is defined both by commercial returns on-platform and creator-led advocacy across the wider industry."

A Platform Built for Creator Empowerment

Anamana simplifies its operating mission to connecting creators to content, to consumers, and back again. By vertically integrating production tooling, distribution, and commercial monetization, Anamana provides independent storytellers who embrace vertical video an accessible onramp into a rapidly expanding global entertainment category.

Learn more about Anamana's creator, production, and commercialization platform at anamana.com.

About Anamana

Founded in 2025, Anamana is an integrated AI-native micro-serial creator, production, and commercialization platform. Human storytellers use the agentic AI Anamana Studio production platform to produce high-fidelity serialized video content with lower capital, time, and manpower costs, lowering barriers to creation and increasing accessibility to individual creators. Micro-serials produced are then distributed to the market on Anamana's own standalone app or third-party video services including YouTube or TikTok. Subject to customary closing conditions, Anamana is expected to become an operating subsidiary of Gamehaus upon closing of the majority stake acquisition as disclosed herein.

About Gamehaus

Gamehaus Holdings Inc. (Nasdaq: GMHS) is a technology-driven global mobile entertainment and game publisher dedicated to bridging creative studios and audiences worldwide. With a vision to be the go-to partner for creative teams, the company specializes in combining global reach with AI- and data-powered solutions to help partners build lasting success. In November 2026, Gamehaus announced an agreement to acquire a majority stake in Anamana as a core growth engine for AI-native narrative entertainment. For more information, please visit https://ir.gamehaus.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements regarding the availability, performance, features, functions, production economics, compute efficiencies, ability to achieve expected benefits, and creator ecosystem expansion of Anamana and Anamana Studio, as well as the strategic integration plans and ability to consummate the acquisition disclosed herein of Gamehaus and Anamana. Investors can identify these statements by words such as "approximates," "believes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or similar expressions.

These forward-looking statements are based on current expectations, forecasts, and assumptions that involve known and unknown risks and uncertainties that could cause actual results to differ materially from those projected. Key factors that could cause or contribute to such differences include, among others: audience adoption and commercialization of AI-native micro-serials; technological changes and reliance on underlying AI architectures; the legal and regulatory framework governing AI-generated content, training data, and intellectual property; the ability to attract and retain creative talent; and the ability of Gamehaus to successfully integrate Anamana and realize anticipated strategic benefits.

These statements speak only as of the date they are made, and neither Gamehaus nor Anamana undertakes any obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances, except as required by law. For a more detailed discussion of these and other risk factors, please refer to Gamehaus's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F and current reports on Form 6-K.

Media Contact

Kai Pan
Head of Marketing Communications, Anamana
press@anamana.com
anamana.com

Investor Relations Contacts

The Blueshirt Group
Mr. Jack Wang
Gamehaus@TheBlueshirtGroup.co

Gamehaus Holdings Inc.
Investor Relations Team
ir@gamehaus.com