GROWNSY Showcases Smarter Baby Care Solutions to Families Through Babylist Registry Weekend and Expert-Led Education

Over two days at the Babylist Beverly Hills Showroom, GROWNSY connected with expectant and new parents through hands-on product experiences and a pediatrician-led discussion on infant wellness.

NEW YORK, Nov. 13, 2026 /PRNewswire/ -- Preparing for a new baby brings many decisions, from choosing everyday essentials to learning how to care for a newborn. GROWNSY, a baby-care brand trusted by more than 3 million households worldwide, participated in Babylist Registry Weekend on November 7–8 at the Babylist Beverly Hills Showroom, connecting with expectant and new parents as they explored products and prepared their baby registries.

A Weekend Built Around Real Parenting Needs

For families building a registry, seeing and trying products in person can help them better understand what fits their needs. Throughout the two-day event, the GROWNSY team met with parents, answered questions, and demonstrated products designed for different aspects of everyday baby care, from nursery setup to feeding and infant care.

"Registry Weekend gave us a chance to meet new and expecting parents right when they're deciding what their families will need," said Karen, Director of Public Relations of GROWNSY. "Watching them try our products hands-on, and hearing their real-life questions, was the best part of the weekend. Those conversations shape how we design every product."

Bringing Expert Guidance to Everyday Baby Care

Beyond the product experience, GROWNSY sponsored Healthy Start: Wellness 101, an educational session led by pediatrician Dr. Max Goldstein. The session covered practical guidance on infant wellness, including how and when to suction a baby's nose. The discussion, which featured the GROWNSY SniffEase Spa 3-in-1 Nasal Aspirator, gave parents an opportunity to learn about everyday infant care from a pediatrician and better understand common questions that arise during early parenthood.

Products Parents Explored

At the showroom, parents experienced GROWNSY's core innovations including:

• GROWNSY 5-in-1 Bedside Bassinet – A 5-in-1 design with 6-Level height adjustment, rocking and gentle incline.
• GROWNSY SniffEase Spa 3-in-1 Nasal Aspirator – A 3-in-1 device that suctions as well as sprays and mists to loosen up mucus with three adjustable suction levels, soothing lights and music to keep babies calm.
• GROWNSY OG Bottle Warmer – Bestselling bottle warmer heats milk in about three minutes, then handles thawing, food warming, sterilizing, and timed night feeds from one compact station.

GROWNSY's broader product lineup also includes the EaseClean Bottle Washer Pro, designed to simplify bottle cleaning; the Stainless Steel Baby Food Maker, for preparing homemade baby food as little ones begin exploring solids; and the Portable Bottle Warmer, designed to make feeding on the go more convenient. Together, these products reflect GROWNSY's range of solutions across nursery, infant care, bottle care, and feeding.

At GROWNSY, we believe practical baby-care products should go hand in hand with reliable guidance. By bringing pediatric expertise into conversations about everyday infant care, we aim to support families with more than just the products they use at home.

About GROWNSY

GROWNSY creates thoughtful baby care solutions designed to reduce everyday friction and give families more space to grow. Through practical, family-centered design, its products support feeding, hygiene and early childhood care.

Guided by "Grow Smart. Made Easy.", GROWNSY helps parents approach everyday care with greater ease and confidence.

About Babylist

Babylist is the leading registry, e-commerce and content platform for growing families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents — including Babylist Health, Babylist Money, experiential showrooms, and podcasts — driving over $750 million in revenue in 2025. As we build a generational brand in baby, Babylist is reshaping the $235 billion kids and baby market by connecting growing families with everything they need to thrive and helping parents feel confident, connected, and cared for at every step. To learn more, visit www.babylist.com.