MMA Announces SMARTIES™ Thailand 2026 Winners, Recognizing Marketing That Delivers Business Impact

BANGKOK, Oct. 27, 2026 /PRNewswire/ -- Marketing + Media Alliance (MMA) today announced the winners of the SMARTIES™ Thailand 2026 Awards at the Gala Night held at Hyatt Regency Bangkok Sukhumvit. This year's results reflect a Thai marketing industry at a new level of maturity: brands mastering the intersection of social commerce, AI-powered media, and deeply local consumer understanding to drive quantifiable business growth. These winning campaigns capture the very spirit of SMARTIES™. Bold ideas, sharp strategy, and business impact that speaks for itself.

"Thailand's marketing industry has crossed a threshold this year. The campaigns we recognized at SMARTIES™ 2026 are globally competitive. What sets the best Thai work apart is how seamlessly brands have integrated data, AI, and platform intelligence into the creative process. These are not technology-led campaigns that happen to be creative. They are audience-first ideas that use technology to deliver at scale. That is a meaningful distinction, and it is one the rest of Asia Pacific should be paying close attention to."

Rohit Dadwal, CEO, MMA APAC and Global Head of SMARTIES™

SMARTIES™ Thailand 2026 Winners

Best In Show: GrabFood Mega Gale

Advertiser of the Year: Nestlé

Brand of the Year: Grab

National Advertiser of the Year: Krungthai Bank PLC

Local Brand of the Year: B-Quik

Juror's Choice Award of the Year: The Rejuvenation Project by Mineré

Most Resilient Brand of the Year: NESCAFÉ

Holding Agency Company of the Year: Publicis Groupe

Media Agency of the Year: OpenMind Thailand — WPP Media

Creative Agency of the Year: Leo Bangkok

Independent Agency of the Year: M&C Saatchi

Specialist Agency of the Year: Plan B Eleven

Publisher of the Year: Grab

View the complete list of winners.

Recognizing Marketing Excellence Through Rigorous Evaluation

All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing and industry professionals reviewed every entry. An esteemed Grand Jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact. Winners earn global recognition through the SMARTIES™ Business Impact Index, WARC Media 100, and RECMA's global agency scoring.

The SMARTIES™ Thailand 2026 Gala Night took place on October 26, 2026, at Hyatt Regency Bangkok Sukhumvit. 

Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers' ability to create value.

SMARTIES™ is the only global awards program that measures marketing innovation through business impact. mmaglobal.com