Agoda and Hoshino Reflect on Partnership: 'Trust and Feedback Were Key'

TOKYO, Sept. 22, 2026 /PRNewswire/ -- Digital travel platform Agoda CEO Omri Morgenshtern and Hoshino Resorts CEO Yoshiharu Hoshino recently convened at HOSHINOYA Tokyo, sharing insights on the successful first months of their partnership. The leaders highlighted the strong relationship formed through Agoda's serious commitment to feedback from Hoshino, fostering a collaboration grounded in continuous improvement and innovation.

The collaboration has seen both companies working closely to enhance their offerings and improve customer experiences. Agoda and Hoshino Resorts began their partnership in November last year with a focus on addressing challenges in room bookings and customer satisfaction. Agoda's robust engineering teams in Bangkok, India, and Singapore played a crucial role in resolving initial issues, leading to a swift improvement in service quality. This proactive approach laid the foundation for a strong partnership built on trust and mutual respect.

Omri Morgenshtern, CEO of Agoda, emphasized the importance of feedback in their collaboration. "When we received feedback from Hoshino-san, we knew we needed to make changes quickly. Our engineering team set targets and made decisive improvements, proving that we don't just talk about change—we make it happen. This approach has been the basis of our relationship with Hoshino Resorts, and we're excited about the win-win situations this partnership brings," Morgenshtern shared.

During the conversation, Yoshiharu Hoshino, CEO of Hoshino Resorts, echoed these sentiments, noting the benefits of working with Agoda. He highlighted that Agoda's commitment to understanding local cultures and adapting their services has been instrumental in the partnership. He also emphasized that Agoda's ability to move quickly and implement changes has made a significant impact on their operations, and expressed his enthusiasm to continuing the fruitful collaboration.

The partnership between Agoda and Hoshino Resorts exemplifies how taking actionable feedback seriously can lead to successful collaborations. Agoda now has the widest selection of Hoshino's iconic properties available on its global platform, including the recent addition of new properties: HOSHINOYA Bali, HOSHINOYA Nara Prison, Hoshino Resorts KAI Matsumoto, Hoshino Resorts KAI Miyajima, and Hoshino Resorts KAI Zao. Notably, HOSHINOYA Bali is the first Hoshino property outside Japan to be available on Agoda, opening new doors for international travelers. 

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