Sanrio's New Game Title, 'Sanrio Kawaii Me Live!,' Slated for Global Release in January!

First Smartphone Title Release for Sanrio Games! Pre-registration begins September 21

TOKYO, Sept. 22, 2026 /PRNewswire/ -- Sanrio Co., Ltd. announced its first smartphone title under its Sanrio Games brand, the dance and rhythm game Sanrio Kawaii Me Live!, is slated for a global release in January 2027. Pre-registration begins on Monday, September 21, 2026.

In Sanrio Kawaii Me Live!, players can enjoy rhythm-based gameplay featuring their favorite Sanrio characters jamming out to songs they inspired. Players can also customize character outfits and stage designs to create their own one-of-a-kind "super-kawaii" look. Original songs were created specifically for this title through collaborations with Universal Music artists Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, and Mi'Line Hearts. A new collaboration with ZUTOMAYO has also been confirmed.

Ahead of the game's release, a concept promotion video is now available on the official Sanrio Games YouTube channel (https://youtu.be/4x1UhaqvskM). A campaign offering in-game items and other rewards also coincides with the start of pre-registration. Rewards will be based on the combined number of app pre-registrations and official social media followers—for instance, a special Sanrio Games–themed Hello Kitty outfit will be awarded when the total reaches 1 million. (Campaign site: https://www.sanrio-games.jp/en-us/games/sanrio-kawaii-me-live/pre-registration/)

Pre-registration and Release Information

• Title: Sanrio Kawaii Me Live!
• Release Date: January 2027
• Price: Free-to-play (includes optional in-app purchases)
• Genre: Dance & Rhythm Game
• Platforms: App Store / Google Play
• Pre-registration Start Date: September 21, 2026
• Preregistration Site: App Store https://apps.apple.com/app/id6749342133, Google Play https://play.google.com/store/apps/details?id=jp.co.sanrio.kawaiimelive
• Official Website: https://www.sanrio-games.jp/en-us/games/sanrio-kawaii-me-live/
• Official X Account: https://x.com/SanrioKML_GL

About Sanrio Games
Sanrio Games is a game brand established by Sanrio to create new touchpoints that connect its character IPs with fans around the world. Going beyond entertainment through games alone, the brand aims to create uniquely Sanrio integrated experiences by linking games with the company's existing assets, including merchandise, theme parks, and other offerings.
Sanrio Games Official X: https://x.com/SanrioGames_GL
Sanrio Games Official YouTube: https://www.youtube.com/@SanrioGames_Global

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Ryoko Watanabe
ryoko.watanabe@stories-llc.com