Linkind Light Stick Launches at tm:rw, Bringing Immersive Smart Lighting to Experiential Retail

Linkind brings its latest smart lighting innovation into tm:rw, giving consumers a new way to experience dynamic, customizable lighting in person.

NEW YORK, Sept. 17, 2026 /PRNewswire/ -- Linkind, a smart lighting brand focused on making expressive, connected lighting more accessible, announced the launch and retail installation of the Linkind Smart Light Stick at tm:rw, the technology-focused experiential retail destination in New York City.

The installation gives visitors the opportunity to experience Light Stick beyond the screen, with a dedicated retail presence designed to showcase its dynamic lighting effects, highly customizable color control, and ability to transform the atmosphere of a space.

Light Stick represents a new direction for Linkind's smart lighting portfolio, combining functional illumination with a more expressive approach to ambient lighting. Featuring 50 independently controllable color zones, more than 120 preset effects, 16 million colors, and dynamic flame-inspired effects, Light Stick can create everything from subtle ambient illumination to bold, animated lighting displays.

With support for Matter, Light Stick can also integrate across compatible smart home ecosystems, bringing its visual capabilities into the wider connected home.

Smart Lighting You Can Experience

The tm:rw installation is designed to turn those capabilities into a physical experience.

Rather than relying solely on product imagery or specifications, visitors can see Light Stick's color, movement, and effects operating in a real environment, and experience how multiple lights can work together to dramatically change the character of a space.

"Light Stick is a product that really needs to be experienced," said Kevin Bright, Communications Director, Linkind. "Its impact comes from seeing the movement, color and depth it can create in a room. tm:rw gives us an opportunity to take that experience out of a product page and put it directly in front of people."

The installation also reflects Linkind's broader push toward experience-led smart lighting—products that do more than simply turn on, off, or change color, and instead allow consumers to actively shape the atmosphere of their homes.

Bringing Linkind into the Physical Retail Experience

The launch at tm:rw represents another step in Linkind's expanding physical retail presence and gives the brand a platform for consumers, creators, and technology enthusiasts to discover its products firsthand.

tm:rw is built around interactive technology discovery, creating an environment where emerging products can be demonstrated and experienced rather than simply displayed on shelves.

"Consumers increasingly want to understand what new technology actually does for them before they bring it into their homes," said Kevin. "Products like Light Stick are particularly well suited to an experiential environment because the product itself becomes part of the space."

The Linkind Smart Light Stick is now on display and available at tm:rw in New York City and is available online at Linkind and Amazon.

About Linkind

Linkind creates smart lighting designed to make connected homes more colorful, expressive and accessible. From everyday illumination to immersive entertainment and outdoor lighting, Linkind combines smart-home connectivity with creative lighting experiences that allow people to shape their spaces around the way they live.

For more information, visit Linkind.com.